Yeah, its basically a premium that many people are willing to pay for.
Apple controls the hardware and the software, which makes for a smoother integration. If MS wanted to lock everyone down to one or two choices for every component, they could also make things run as smoothly, and there wouldn't be such a thing as dll hell. And, they can also make all the software integrate together very nicely too, since they write a lot of it as well.
That said, they usually do put the latest hardware in there, and charge 20-30% more for the "complete package"
IMO, its the difference between a nice Toyota and a lower end Lexus. Both have the same components under the hood and both can get you from point a to point b relatively comfortably. One is just a little nicer (in a matter of opinion), and has the brand name to demand the premium.
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While a standard engine is powered by a belt connected to the crankshaft, a turbo engine runs on its own exhaust steam, making it more energy efficient. -- CNN
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