Quote:
Originally Posted by Dean
I don't think they will have to reinvent themselves that much from an image perspective. Make good reliable cars that people want is all they need to do.  |
The problem they might have had was they made one decent car people wanted to buy and just re-branded it to death. The market saturation of that "same" car stagnated the whole company.
In Scott's model the you take out the possibility of a bunch of brand engineering.