Quote:
Originally Posted by Dean
Gotcha. But why do you need GMC for trucks. Can't Chevy be the "brand" on the trucks as well? Toyota and Ford don't have a separate truck brand.
I don't think they will have to reinvent themselves that much from an image perspective. Make good reliable cars that people want is all they need to do.  |
My grandfather remarked to me after buying his '94 GMC Sierra new that back in the day, GMC was the strippy "work truck" brad and Chevy was the slightly less strippy "regular guy" truck. But by the early '90s GMC was being positioned as a pseudo-luxury version of Chevy truck platforms. Slightly more standard features, a handful of exclusive options. I think that a narrower overlap between the two brand names could still work. But overall, Scott is right- it's retarded to position two different vehicles directly against each other in the market. That is really the main difference between domestics and the imports- nobody in Japan or Germany does this, though Audi/VW come close.
Also Nick, I remember hearing a rumor that Scion was being folded back under the Toyota brand in the states, but I could be mistaken.