Subaru Enthusiasts Car Club of the Sierras - View Single Post

Dean · 2009-07-17, 06:03 PM

I was thinking about Austin's comment about "marketing", and that is who is really responsible for the failure of U.S. auto industry. Companies run by marketing people and "Your father" rather than enthusiasts and engineers.

Build great cars, and they almost market themselves. The A4 didn't save Audi U.S. because of marketing, it was a great car despite standard Audi reliability issues.

Do we really need ads for Corvettes?

Did ads really sell Imprezas, Lancers, Minis?

Even the greatest ad is not going to make me want a Aztec or Scion Xb much less most of the U.S. product line.

Wait, did I just unmake my point? Hope not... Lay off all the marketing people and hire drivers and engineers with a mental age of about 17-30! We only need 1 car for our parents/grandparents to drive. Heck, there is more engineering, style and cool stuff in a Honda Odyssey mini van than most U.S. cars. They are going to get passed by Kia and Hyundai at this rate.

Oh, and did anyone hear that the dealers who got shut down are whining to congress and may get their franchises back... Great...

I hope Toyota has a TDI pickup available to replace my F-150 by the time I want one.

2009-07-17, 06:03 PM	#14
Dean Señor Cheap Bastarde Real Name: Dean Join Date: May 2003 Location: $99 Tire Store Posts: 9,294 Car: $.04 STI Class: Fast,Cheap & Reliable=STI Deal, did somebody say Deal? Oh, Dean, yeah that's me.	I was thinking about Austin's comment about "marketing", and that is who is really responsible for the failure of U.S. auto industry. Companies run by marketing people and "Your father" rather than enthusiasts and engineers. Build great cars, and they almost market themselves. The A4 didn't save Audi U.S. because of marketing, it was a great car despite standard Audi reliability issues. Do we really need ads for Corvettes? Did ads really sell Imprezas, Lancers, Minis? Even the greatest ad is not going to make me want a Aztec or Scion Xb much less most of the U.S. product line. Wait, did I just unmake my point? Hope not... Lay off all the marketing people and hire drivers and engineers with a mental age of about 17-30! We only need 1 car for our parents/grandparents to drive. Heck, there is more engineering, style and cool stuff in a Honda Odyssey mini van than most U.S. cars. They are going to get passed by Kia and Hyundai at this rate. Oh, and did anyone hear that the dealers who got shut down are whining to congress and may get their franchises back... Great... I hope Toyota has a TDI pickup available to replace my F-150 by the time I want one. __________________ I am a Commodore PET --- Now get off my lawn you kids...