Don't know about 04s, but Debbie had pretty good luck in 02 dealing with the Reno "internet" guy, dealing from true invoice from one of the Internet sources. And there was minimal BS since it was all decided before she ever stepped foot in the dealership.
Given the now relative glutt of WRXs, I would expect you can get into one for somewhere between $300-$1000 over invoice.
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I am a Commodore PET --- Now get off my lawn you kids...
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