I've already read about it in SCC (I think) and they had the prototype at JGTC in Fontana.
Although, the spelling error on the tag is news to me.
Frankly, I think they've got a great idea, but they're changing stuff that doesn't need to be changed. Red seats = gawdy. CD/DVD/Nav? Why bother... people that buy a 425hp car aren't usually the people that like that stuff. ESX labled Brembos? They're no better than the ones that came on the car to begin with.
I'd rather see the car like this:
Stage IV motor/turbo/exhaust/etc.
Upgraded pads/fluid/lines and 2-piece rotors on the brakes
STi carbon fiber Spec-C wing
Red paint job (stripes optional)
Black Sparco seats
Black interior trim (instead of the blue)
STi style Defi Boost, EGT, Oil Pressure gauges in low profile center pod
STi pink springs/top mounts/4-click struts
18" forged rims of some sort... perhaps some sick Volks.
Priced at about $40,000.