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#26 | |
The Doink
Real Name: Scott Join Date: Nov 2002
Location: Portland, OR
Posts: 20,335
Car: '09 OBXT, '02 WRX, '96 Miata
Class: PDX/TT-6
The way out is through
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![]() Imagine making Buick sedans as low-slung, wide, curvy cars with loads of tech gadgets, big V8 motors, LED headlights, solar roofs, etc. Then whoop on the 7-series market by selling them at $50k. Let Cadillac be the conservative luxury brand, make Buick into the cutting edge luxury brand. Had they tried that 10 years ago, they could have pulled it off.
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Is you is, or is you ain't, my con-stit-u-ints? |
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#27 |
Seņor Cheap Bastarde
Real Name: Dean Join Date: May 2003
Location: $99 Tire Store
Posts: 9,294
Car: $.04 STI
Class: Fast,Cheap & Reliable=STI
Deal, did somebody say Deal? Oh, Dean, yeah that's me.
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Buick could have been the Audi/BMW of the U.S. if they had known how or had a clue what that market segment wanted. They took the few remaining Olds customers and thought they had gained market share and kept building crap even your parents don't want in this country.
Why U.S. Automakers can't figure out how to compete with European and Asian nameplates in the U.S. is beyond me. Maybe they are afraid of the DMCA if they reverse engineer them. ![]()
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I am a Commodore PET --- Now get off my lawn you kids... ![]() |
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#28 |
EJ22T
Join Date: Sep 2003
Location: Reno
Posts: 9,445
Car: '93/'01 GF6, mostly red
Class: 19 FP
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The really aggravating thing is that the domestic companies have engieers just as good as anybody else. They don't need to reverse engineer a BMW or Lexus. They just have to look at the paper specs, and with a reasonable timeframe they'd get there. But many decades ago, marketing and accounting started wagging the dog in this country, and that is showing no signs of truly changing. Instead of $300 million "buy American" ad campaigns, they just need to ask themselves "Why does the competition keep increasing market share, and how do we 1-up them?" the answers are pretty simple really.
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FWD is the new AWD |
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